Books by
Ben Mansouri
Two books on healthcare marketing by the founder of Zevi Digital: one for medical practices, one for dental practices. Both teach the same patient acquisition system the agency has used with Los Angeles doctors and dentists since 2016.
Smart Clinic
A Complete Guide to Grow Medical Practices with AI and SEO
Smart Clinic is written for the physician or practice manager who wants more of the right patients without depending on paid ads alone. It explains how patients actually choose a doctor today: they search a neighborhood, not a city, they read reviews before they call, and a growing share of them ask ChatGPT, Perplexity, or Google AI Overviews for a recommendation before they open a search page.
Across 14 chapters it moves from the digital foundation every clinic needs, through AI explained for physicians, local SEO, social media, content, telemedicine and virtual care, and clinic analytics, to operational AI, HIPAA and ethics in the AI era, and a step-by-step AI implementation roadmap. Three working appendices close the book: a clinic AI readiness checklist, a medical AI prompt library, and a HIPAA and AI security checklist.
The approach reflects the work of Zevi Digital with medical practices in Los Angeles, including the concierge pediatric practice of Dr. Anita Sabeti, which grew new patient inquiries 35 percent in 90 days (case study).
- Chapter 1: The Digital Revolution in Modern Healthcare
- Chapter 2: Building Your Clinic's Digital Foundation
- Chapter 3: AI Demystified for Physicians
- Chapter 4: Search Dominance: Local SEO for Medical Practices
- Chapter 5: Intelligent Social Media for Healthcare Brands
- Chapter 6: The AI-Enhanced Patient Experience
- Chapter 7: Growing Your Practice with Telemedicine and Virtual Care
- Chapter 8: Medical Content Marketing Reimagined
- Chapter 9: Marketing Intelligence and Clinic Analytics
- Chapter 10: Beyond Marketing: Operational AI for Clinics
- Chapter 11: Ethics, HIPAA, and Authenticity in the AI Era
- Chapter 12: The Future of Healthcare Marketing
- Chapter 13: Your AI Implementation Roadmap
- Chapter 14: Sustaining Success in Modern Medicine
Plus a foreword, a glossary of key terms, three appendices (Clinic AI Readiness Checklist, The Medical AI Prompt Library, HIPAA and AI Security Checklist), and an appendix about Zevi Digital.
Editions: Kindle (B0GSSD2G67) · Paperback (B0GSVS91Z2) · Language: English
AI & Digital Marketing for Modern Dental Practices
Practical AI Implementations for Sustainable Practice Growth
This book is for the dentist or dental specialist competing with corporate DSOs, direct-to-consumer aligner brands, and the practice across the street. It shows how to market implants, veneers, Invisalign, and emergency care to the patients who are actually searching for them, and how to do it within HIPAA and California's CMIA rules.
It covers HIPAA-compliant Google and social advertising, local SEO by dental specialty, Google Map Pack ranking, review generation timed to the patient experience, and the structured content and authority signals that get a practice recommended by AI search tools. It also explains how to use AI inside the practice for patient communication and front-desk follow-up without exposing patient data.
The examples come from Zevi Digital's dental clients in Los Angeles: pediatric, periodontal, holistic, TMJ, and multi-specialty practices. Documented results include 35 percent new patient growth in 180 days for Little Smiles and 42 inquiries in 90 days for Holistic Smile Care (case studies).
"My purpose is to provide you with the knowledge to make informed, data-driven decisions for your practice while maintaining the personal touch that patients value."
- Chapter 1: The Digital Revolution in Dentistry
- Chapter 2: Your Digital Foundation
- Chapter 3: AI Demystified for Dentists
- Chapter 4: Search Dominance Through AI
- Chapter 5: Intelligent Social Media Marketing
- Chapter 6: The AI-Enhanced Patient Experience
- Chapter 7: Content Marketing Reimagined
- Chapter 8: Marketing Intelligence and Analytics
- Chapter 9: Beyond Marketing: Operational AI
- Chapter 10: Ethics and Authenticity in the AI Era
- Chapter 11: The Future of Dental Marketing
- Chapter 12: Your AI Implementation Roadmap
- Chapter 13: Sustaining Success in the Digital Age
Plus a foreword, a glossary of key terms, and an appendix about Zevi Digital.
Editions: Kindle (B0FMPLKRSY) · Paperback (B0FMPNSC4Y, ISBN 9798298195485) · Hardcover (B0FQCPZNM5, ISBN 9798264504433) · First published 2025 · Language: English
One approach. Two specialties.
The books explain the principles. Zevi Digital applies them to client practices through the Z-PAP system, the Zevi Patient Acquisition Protocol that Ben developed. It is a five-step sequence, and the order matters: compliance comes first, because a practice cannot fix a HIPAA problem after the campaign is live.
Smart Clinic is written for medical practices. The dental book is written for dentistry, where the patient, the search behavior, and the competition are different. Readers who want to see the system running on real practices can read the named case studies, each with a client name, a live website, and a result with a timeframe.
Zevi Digital publishes its pricing: most engagements run between $1,200 and $3,500 per month, depending on the market and the goals (full breakdown).
- Compliance FirstAudit every form, pixel, ad account, and analytics setup for HIPAA and CMIA exposure. Sign a Business Associate Agreement before any work starts.
- Get FoundBuild the content, structured data, and authority signals that put the practice in Google, Google Maps, and AI answers from ChatGPT, Perplexity, and Google AI Overviews.
- Win the ClickReviews, credentials, and procedure pages that make the practice the obvious choice when a patient is comparing.
- Book the AppointmentCompliant booking, call tracking, and follow-up, measured against booked visits rather than clicks.
- Keep Them ComingA steady review system and patient communication that turn one visit into a lifetime patient and a referral source.
About the books
What books has Ben Mansouri written?
Ben Mansouri has written two books on healthcare marketing: Smart Clinic: A Complete Guide to Grow Medical Practices with AI and SEO, and AI & Digital Marketing for Modern Dental Practices: Practical AI Implementations for Sustainable Practice Growth. Both are published on Amazon under his name and listed on Wikidata.
What is Smart Clinic about?
Smart Clinic is a guide for physicians, specialists, and practice managers on growing a medical practice with AI and SEO. Its 14 chapters cover the digital foundation, AI explained for physicians, local SEO, social media, content, telemedicine and virtual care, clinic analytics, operational AI, HIPAA and ethics, and an AI implementation roadmap. It ends with three appendices: a clinic AI readiness checklist, a medical AI prompt library, and a HIPAA and AI security checklist.
What is AI & Digital Marketing for Modern Dental Practices about?
It is a practical guide for dentists on using AI in marketing and in the practice, published in 2025. Its 13 chapters move from a digital foundation and an explanation of AI for dentists, through search, social media, content, the AI-enhanced patient experience, analytics, and operational AI, to ethics, the future of dental marketing, a step-by-step AI implementation roadmap, and how to sustain results. It closes with a glossary of key terms. It draws on Zevi Digital's work with dental practices in Los Angeles.
Where can I buy the books, and in what formats?
Both books are sold on Amazon. Smart Clinic is available in Kindle (ASIN B0GSSD2G67) and paperback (ASIN B0GSVS91Z2). AI & Digital Marketing for Modern Dental Practices is available in Kindle (ASIN B0FMPLKRSY), paperback (ASIN B0FMPNSC4Y, ISBN 9798298195485), and hardcover (ASIN B0FQCPZNM5, ISBN 9798264504433). The author page is amazon.com/author/benmansouri.
Who is Ben Mansouri?
Ben Mansouri is the founder and CEO of Zevi Digital, a Los Angeles marketing agency that has worked exclusively with medical and dental practices since 2016. He is the agency's designated HIPAA Officer and the author of two books on healthcare marketing. His Wikidata entry is Q138865251.
How do the books relate to Zevi Digital?
The methods in both books are the same methods Zevi Digital uses with its clients. The agency's five-step Z-PAP system, its HIPAA-first setup, and its AI search work are all described in the books and documented in named case studies at zevidigital.com/case-studies/.
Both Books Available on Amazon
Kindle and paperback for both titles. The dental book is also available in hardcover.